(I paid a modest fee to attend the 2014 Disney Social Media Moms Celebration, which included a room at the Disneyland Hotel, park tickets and extraordinary events, parties, and perks. There was no requirement to blog about Disney, the conference or the events. All opinions are my own.)
One thing I love about Disney is that they give back to the community. I learned that time and time again while attending the 2014 Disney Social Media Moms Celebration last month.
During that event, I had the privilege of attending a Disney Junior breakfast complete with celebrities, characters, and a great cause. I wouldn’t expect anything less from Disney. I’m talking about the Give a Book Get a Book campaign.
During the Disney Junior breakfast, we were visited by LeVar Burton (of Reading Rainbow), who spoke about the importance of building literacy in the digital age. He inspired so many of us growing up and here he was again inspiring us again. What an honor to have him speak to our group.
“Through the donation of 30 million books over the last 15 years, Disney Publishing Worldwide’s collaboration with First Book has brought the magic of reading and storytelling to millions of children, unleashing their imaginations and opening theirworlds,” said Andrew B. Sugerman, Executive Vice President, Disney Publishing Worldwide.
It’s hard to imagine children who don’t have access to books. I grew up devouring books, finishing hundreds of pages in a single setting. It would transport me to exotic places and let me use my imagination to experience things I’d never imagined possible.
We can help Disney do something about this. Best of all, it’s a great way (and easy one) to teach our children about the importance of giving back.
Right now at Disney Store locations and later this summer at other nationwide retailers:
- Purchase any specially-marked Disney Junior book or product (avail for limited time)
- Receipts or packaging will include a redemption code allowing you to donate a book in the region of your choice
- You will be able to access a FREE Disney Digital Book to share as a family as a thank you
- Bookmarks with redemption codes will be distributed to visitors at participating public libraries and Radio Disney events throughout the summer.
Disney and First Book will donate up to one million books through this program…..and to think of the children who will be opening perhaps their very first book at home! 🙂
Visit GetaBookGiveaBook.com, where you’ll find tools and resources for parents and caregivers that promote the value of storytelling and offer interactive activities.
And of course, I did mention celebrities! 🙂
There might have been an entire room of mom and dad bloggers singing the Disney Junior song, “All Aboard the Choo Choo Train”! Oh, to have that on video!
Yes, Genevieve Goings (of Disney Junior’s “Choo Choo Soul”) actually emceed the Disney Junior breakfast. I was so excited to “bump” into her in the hallway afterwards since my daughter hadn’t been able to see her. What luck!
Soon after, we continued the Disney Junior fun with character visits from Sofia the First and Jake and the Neverland Pirates.
But because reading was the important topic of the day, we had some surprise guests. These little Disney Social Media Mom Kids pictured (and part of our Texas crew visiting) and the rest of the room were in for a real treat. My daughter and friends were in the front row!
(Photo courtesy of Josh Hallett)
Yes – there was a celebrity story-time featuring Disney Junior stars Ariel Winter and Tim Gunn (of “Sofia the First”) and David Arquette (of “Jake and the Never Land Pirates”).
What a great morning!
You might also like to check out our stay at the Disneyland Hotel!
Other Disneyland (California) posts you might enjoy:
- Disneylands new Fantasy Faire
- Ariel’s Grotto Character Dining
- The Thrills of Carsland
- Surfs Up Breakfast with Mickey and Friends – Character Dining outside the theme park
- Where to find Sofia the First?
For Walt Disney World posts (Florida) see Travel tab above!