It’s Official – no more Kroger Double/Triple Coupons in Dallas/Ft Worth.

It’s official.

I think I’m in denial.

But, if truth be told, I knew this day was coming. Ever since Kroger canceled double and triple coupons in parts of Texas (Houston, etc).

Now, Kroger has announced there’s no more double or triple coupons in Dallas/Ft Worth……that includes me.

I’ll admit, I’m not exactly thrilled. While I do shop at other stores, Kroger is our main grocery store of choice.

Here’s the official scoop from my friends at Kroger:

Kroger will be implementing a new coupon policy in the Dallas-Fort Worth and East Texas areas on Wednesday, September 14, 2011.

Kroger remains committed to offering low prices and we are constantly working to bring customers the most value for their grocery shopping dollar. Investing additional resources into lowering more everyday prices is a key focus for us in Texas. As a result, we have made the decision to discontinue our practice of doubling (up to 50¢) and tripling (up to 39¢) manufacturer coupons in the Dallas-Fort Worth and East Texas markets to direct those resources into our pricing initiatives.

Texas Kroger stores introduced the double-triple program in the 1980s at a time when digital coupons and other savings programs did not exist. Coupon options have rapidly changed over the past few years and customers now have more opportunities than ever before to save at Kroger.

Kroger stores in Texas will continue to accept manufacturer coupons at face value as well as other coupons such as Catalinas, printables and electronic coupons to help shoppers maximize their savings.

They indicate they are not doing this in response to the popular TLC show, Extreme Couponing.

There are 18 divisions of Kroger throughout the country…..this applies to ours. Be sure to know your local region, it may differ, and if it does, I’m jealous!

*****In the meantime, I’ve got one week left! The changes go into effect Sept 14th.

So, print off any valuable 35 cent and 50 cent coupons and head to Kroger now!